Job Details

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Position Summary

Marketing Strategist will be accountable for the overall brand strategy implementation, the campaign co creation with the Customer Experience Strategist and ensure measurement and success of the brand strategy and campaigns.

Is responsible to ensure quality, innovative materials needed for the brand strategy and campaigns and to track the use, aligned with global content processes ensuring audience impact.

Will ensure the monitorization of the adoption ladder and specific actions to advance customers through the sales funnel. Also, to segment the customer around message preferences, channels adoption, potential, etc.

Key Responsibilities

• Key member of the cross functional team & works closely with the cross functional brand team (Marketing – Sales – Medical Affairs) to co-develop high-quality campaigns, actions & content that aligns with the brand objectives, customer needs and regulatory requirements.
• Collaborate closely with the Brand Lead and the Customer Experience Strategist to ensure the smooth implementation of campaigns aligned with the strategic brand plan.
• Utilizes an omnichannel, personalized approach to create, edit and review scientific content for marketing and disease awareness campaigns, such as detail aid, brochures, websites, videos, and social media posts, etc. This includes finding creative ways to increase effectiveness of message and create a great customer experience.
• Collaborate with the whole cross functional team (including sales representatives & customer experience strategist) to ensure campaigns & related user journeys are fitting customer needs, guaranteeing all content is written in a clear, concise, and engaging manner that is appropriate for each target audience.
• Ensure efficiency in content creation, working closely with global roles and external media agencies for the creation and adaptation of promotional materials and localizing global campaigns, assuring a lean content reutilization approach.
• Work closely with our content production team to ensure creation and delivery of accurate, effective content for all supported channels. Collaborate with stakeholders for content approvals. Act as the main contact point to understand how content can support product launches, business goals, and priorities. Turn business goals into content solutions.
• ​Stay up to date with the latest developments in communication and marketing trends to ensure that all content is relevant and impactful and is ready to ensure innovation, close to the Customer Experience Strategist in the Brand Planning. Identify opportunities to optimize content using data, industry best practices, and experimentation.
• Drives tradeoffs discussions depending on KPIs and success of different campaigns and tactics.
• Works closely with BI&A teams to use advanced analytics to inform/ refine tactics.
• Collaborate with medical, regulatory, compliance and legal departments to ensure that all content is in line with applicable requirements and guidelines.
• Manage multiple projects simultaneously and prioritize tasks based on business objectives and timelines.

Brand Manager will define and execute campaigns that allows to achieve brand objectives setting for all team members.

Required Qualifications & Experience

• Winning mindset.
• Familiarity with range of customer journeys (HCP, Patient, Payor)​ and able to build strategic content plans and analyzing user data.
• Able to deliver against commercial and broader performance objectives.​
• Experience in promotional material creation with an interest in marketing and disease awareness.
• Influential, collaborative and project management skills.
• Experience in project management and product launch
• Budget management experience.​
• Fluency in analytical models (e.g., journey decisioning engine) and ability to translate analytics from BI&A teams into actionable tactics​.
• Mastery of customer strategy, content production, digital, etc.  
• High Fluency in English
• Experience in sales would be a plus

Key competencies desired

Customer-oriented mindset

• Adopts a customer-focused mindset.
• Deeply understands customer journeys and experiences across all customer types (HCP, Patients, Access customers).
• Demonstrates ability to deliver on customer needs and optimize customer experience.
• Exhibits genuine care for customers.

Scientific expertise (nice to have)

• Has deep knowledge of TA/product, clinical landscape.
• Understands regulatory guidelines and landscape.
• Has a strong learning mindset and passion for science. Prioritizes staying current with the latest data.

Functional excellence

• Has expert knowledge of key processes and capabilities within a Function (i.e., Access, Commercial, Medical)
• Has experience managing a P&L, integrated P&L experience (nice to have)
• Ensures best of BMS capabilities are brought to customer engagement.
• Use of evolving technology to be able to provide better user experience for customers.
• Identifies industry trends and improves Functional capabilities.

Analytical fluency

• Demonstrates strong analytical skills and ability to interpret insights from data and analytics.
• Drives sophisticated analytics, along with CMOs to understand customer segments and provide input into customer journeys.
• Ensures Maintains a robust set of metrics / KPIs in partnership with Customer Experience Strategist to track omnichannel campaign performance and ensure a feedback loop to inform on-going omnichannel strategies.

Teamwork/agile

• Fosters a collaborative environment and creates strong rapport to effectively partner with cross-functional stakeholders.
• Orchestrates a flexible and agile campaigns.
• Demonstrates ability to work in agile processes.
• Embraces changes and leads on new ways of working.
• Holds integrity and good judgment in navigating compliantly in accordance with BMS policies and procedures.

Leadership/enterprise mindset

• Winning mindset.
• Demonstrates a product orientation.
• Demonstrates ability to drive organizational performance.
• Demonstrates an ability to influence matrix organization.
• Demonstrates a problem-solving mentality, ability to work cross-functionally to solve problems.
• Demonstrates ability to work in agility and to test, measure and escalate solutions.
• Understands all customers.

Bristol-Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to gender identity, race, color, religion, sexual orientation, national origin or disability.

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.