"World Cancer Day has long taken place on February 4. Personally, I think it is important to reflect on this: recognition of a global disease that claims more and more victims every year. Cancer occurs in all stages of life: awareness can contribute to early recognition and the removal of a taboo. In many cultures cancer is not made discussable and there is a kind of taboo, also in the Netherlands. This definitely does not help in improving the situation of those affected by the disease and their loved ones.
Public awareness of the impact of cancer can mean that society becomes more aware of its social costs. Costs such as lost income to the economy, parenting that goes awry because a parent dies with all the financial consequences that entails. On the other hand, of course, preventing cancer can alleviate the cost to society. This too should be a recurring theme on World Cancer Day."