Job Details

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Position Summary

The Brand Lead is the CEO of a product portfolio, who integrates across functions/ customer types to deliver on Brand objectives with an enterprise mindset. 

Key Responsibilities

• Owns holistic brand strategy & imperatives across all stakeholders; provides tactical oversight for brand team members.
• Leads a cross-functional team across Commercial, Access, Medical, and enabling functions, and is responsible for establishing compliant, shared set of brand objectives.
• Owns the E2E HCP and Patient journey from omnichannel strategy to execution.
• Integrates insights from advanced analytics models and market research to create tailored omnichannel strategies.
• Collaborates with Access and Medical teams to translate insights into Brand strategic imperatives.
• Defines success for the HCP and Patient customer segment.
• Leverages omnichannel capabilities and rapid, personalized content creation process to enhance customer experience and engagement.
• Accountable for fully loaded P&L and owns decision on how the budget is used for cross-functional team resourcing/capabilities (within the archetyping framework), (e.g., functional mix and capability needs, FTE v. non-FTE budget)
• Drives dynamic resource allocation (i.e., ability to make a business case to adjust budget) to meet brand / DA objectives over time.
• Provides input to BI&A teams on development of advanced analytics and uses them to inform/ refine brand strategies and understand brand performance. 
• Actively participates in cross-functional calibration sessions and provides input (on objectives and compliant performance feedback) to functional managers for performance reviews of Medical Lead (& associated teams), Access Strategy Lead (& associated teams) and OCS

Qualifications & Experience

• Advanced Degree preferred (MS, PhD, or MBA)
• 5+ years of relevant therapeutic area experience
• 5+ years of pharmaceutical experience, with commercial experience preferred.
• 1+ years of people management experience, preferred.
• 5+ years of experience managing a brand or a portfolio of brands in different points of their life cycle (launch, grow, mature)
• Experience launching new products or new indications.
• Leadership and commercial experience in Puerto Rico markets strongly desired.
• Success in effectively communicating and influencing decisions with senior management.
• Ability to "flex" across different types of cultures, work, complexities, business situations and proven ability to work with matrix partners.
• Understanding of regulatory policies and impact of public relations (Market or region preferred).
• Demonstrated ability to successfully and effectively collaborate and work across boundaries (e.g. disease mgt., marketing, external development) and building strong external relationships.
• Demonstrated use of communication and change management strategies/tactics to champion new ways of thinking and working.
• Fully bilingual, English, and Spanish
• Significant expertise on range of customer journeys (HCP, Patient, Payor)
• Able to deliver against commercial and broader performance objectives.
• Demonstrated success in P&L/ budget management.
• Fluency in analytical models (e.g., journey decisioning engine) and ability to translate analytics from BI&A teams into actionable strategies.
• Familiarity with omnichannel strategy and modular content production.

Behaviors

• Strategic Agility: Support and/or execute on priorities for competing successfully in the evolving pharmaceutical and health care industry.
• Intellectual Curiosity and Learning Agility: Proven history of seeking out new information and learning quickly - ability to absorb new concepts, analyze data and ask insightful questions to make effective decisions-experiments.
• Impact and Influence: Builds personal credibility and strong working relationships through quality of contributions, trustworthiness, openness, and candor. Breaks barriers and influences across organizational and/or geographical boundaries leading to efficiency, effectiveness, and nimbleness for maximized organizational performance.
• Effective collaboration with matrix team
• Leading Transformation and Change: Demonstrated success in shifting a business or company's strategy, mindset, culture, process and focus to ensure commitment to continuous improvement, innovation, accountability, and nimbleness. Actively engages and aligns others to support the change and take an organization to where it needs to go.
• Decision Making Skills: Utilizes an effective decision-making process, demonstrates superb judgment, decisiveness and applies a combination of analysis, wisdom, experience, and judgment that enhance the success of Bristol-Myers Squibb.
• Communication Skills: Communicates articulately, credibly, and convincingly.
• Execution Skills: Demonstrated success in driving execution of key priorities and plans through a global matrix organization by establishing expectations for work and contingency plans and metrics, setting high standards and holding team members accountable.

#LI-hybrid

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.