Job Details
Marketing
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Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.
Position title: Director, WorldWide Marketing for Mezigdomide
The Director, Worldwide Marketing for Mezigdomide will be a critical member of a high performing team and will work closely with cross functional and regional partners to deliver on the launch of two Mezigdomide combinations in RRMM and prepare for future indications of this very important asset.
Responsibilities include, but are not limited to, the following:
Serve as the launch lead for the Successor-1 indication (MeziVd), while partnering closely with the team on the launch of the Successor-2 (MeziKd) indication.
Lead development and ensure readiness for upcoming CSRE deliverable.
Serve as a key member of the extended Global Product Team, providing critical commercial input and shaping the overall product strategy and clinical development / life cycle plans.
Identify and analyze market trends. Apply deep market and competitive insights to define growth opportunities and ensure competitive readiness.
Partner with the team in ensuring clear differentiation in a very competitive landscape and defining clear strategic imperatives to gain and maintain leadership position.
Establish clear positioning and differentiation vs other Myeloma Assets in the portfolio.
Serve as key commercial liaison with Market Access (and other) counterparts in development/execution of JCA strategy for Mezigdomide.
Develop brand strategy and launch planning (@ T-24 months), collaborate with the team and with core markets to ensure launch readiness, and drive successful execution of the brand strategy.
Launch activities include partnering on associated workstreams such as positioning, messaging, branding, unbranded campaign, label optimization, forecasting, brand planning, and other key projects/activities to ensure strategic clarity across S-1 and S-2, and with Iberdomide.
Ensure strong collaboration and alignment of overall strategy with Strategy Team and other Myeloma teams including Iberdomide and Cell Therapy.
Lead all aspects of interface with GPS team for Mezigdomide, ensuring alignment with the team on key deliverables.
Engage with key opinion leaders, establish strong partnerships, and ensure appropriate customer feedback and customer-centric thinking in strategic plans.
Manage agency/vendor partnerships.
Requirements:
Minimum of 6+ years of pharmaceutical industry experience, with 4+ years of commercial experience and preferably at least 3 years oncology/hematology therapeutic area.
Experience launching and/or developing new products, ideally in hematology/oncology.
Skilled at developing strategic plans, positioning, branding, and messaging.
Strong strategic thinking, business acumen, adept with business analytics & forecasting.
Demonstrated customer insight and analytical skills, including market research and competitive landscape analysis, and financial analysis.
Excellent communications skills; ability to make compelling presentations to executive management; strong influencing skills, collaborating across functions and geographies.
Critical Competencies & Characteristics for Success
Values - Demonstrates BMS Values: Integrity, Passion, Innovation, Accountability, Urgency, and Inclusion.
Leadership skills - Achieves organizational focus on key priorities, actively communicates and coaches. Values diverse and opposing views. Strong organizational and administrative skills. Possesses a sense of urgency.
Results orientation - A results-oriented individual, with a participative, high-energy style, strong personal work ethic, intense focus on results and a bias toward action. Establishes clear expectations, objectives, and priorities. Sets aggressive but achievable goals and consistently delivers. Diligently monitors progress and proactively addresses variances. Highly decisive and action-oriented.
Collaboration skills - A top class team player. Works effectively in a team-based organization, collaborates cross-functionally and builds alignment around goals and objectives. Shares, circulates information. Readily builds consensus and achieves agreement on key initiatives and priorities. Will be able to point to previous success maximizing the communication requirements and productivity of a fast-growing leader company.
Flexible & Entrepreneurial skills - The ideal candidate demonstrates personal flexibility and adaptability to operate effectively in changing environments. Must be able to navigate in a complex structure/environment and deliver on objectives, with demonstrated ability to:
Think globally and act locally with sensitivity to cultural differences
recognize market opportunities, act accordingly and take risk when opportunities arise
Be a change agent in a rapidly transforming organization
Be open-minded to new ways and new ideas.
Strategic capabilities - Able to devise a long-term vision, based on a thorough understanding of industry trends and opportunities. Manages an effective planning process. Demonstrates creativity and effectiveness in addressing major strategic challenges.
Communication skills - Excellent communication and interpersonal skills; effectively leads meetings; strong presentation skills in both small and large group setting; excellent listener; seeks input and feedback; effective follow-up.
The starting compensation for this job is a range from $196,146.00 to $230,760 plus incentive cash and stock opportunities (based on eligibility). The starting pay rate takes into account characteristics of the job, such as required skills and where the job is performed. Final, individual compensation will be decided based on demonstrated experience. Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit our BMS Career Site. Life At BMS - BMS Careers
Benefit offerings are subject to the terms and conditions of the applicable plans then in effect and may include the following: Medical, pharmacy, dental and vision care. Wellbeing support such as the BMS Living Life Better program and employee assistance programs (EAP). Financial well-being resources and a 401(K). Financial protection benefits such as short- and long-term disability, life insurance, supplemental health insurance, business travel protection and survivor support. Work-life programs include paid national holidays and optional holidays, Global Shutdown days between Christmas and New Year’s holiday, up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility. Parental, caregiver, bereavement, and military leave. Family care services such as adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder and pet care resources. Other perks like tuition reimbursement and a recognition program.
If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
On-site Protocol
BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:
Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.
BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.
BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.