
First, the pace of innovation is fast and there are a significant number of new molecular targets and biomarkers under investigation. Testing all of these through standard trials would take years and limit exploration of emerging areas of science. In addition, standard trials often don’t tell us why certain patients respond – or do not respond – to certain therapies. As a physician, this is one of the most critical pieces I need in order to optimize or potentially ‘personalize’ treatments for my patients. By pursuing novel trial designs, not only can we test more therapies in a single trial, but we can also set ourselves up to learn more about certain biomarkers that predict how patients may respond to investigational treatments.