Webby Awards Submission - Bristol Myers Squibb
We are the unseen explorers.
We are going deeper than any deep sea diver. And further than any astronaut ever has because there are more cells in the human body than all the stars in our galaxy.
We are discovering the universes in our bodies. While we may never summit a peak we are climbing new heights to understand how to cure disease. Because we are the world's most uncharted territory, thousands of breaths and countless heartbeats a day.
We are as fragile as we are complex. So much threatens our ability to live long and fulfilling lives. And we are all fighting the same fights.
We are the administrators, the truck drivers, the scientists, and the managers. The dreamers, the thinkers, and the doers. Working so that all can be and live. All the places you go, we will go there with you. All the people you love, we love them, too.
We are using science to transform lives.
We are Bristol Myers Squibb.
Watch in:
Webby Awards submission:
Bristol Myers Squibb Corporate Video
Why we created this campaign:
At Bristol Myers Squibb (BMS), we created a new corporate video as a standalone project and a beacon of our ethos. This film is more than a video; it's a narrative of our dedication to discovering, developing and delivering innovative medicines. By featuring real-life BMS employees worldwide, we aim to illustrate the depth and breadth of our commitment to transforming patients' lives through science. This video is shared globally, transcending barriers through translation into eight languages and reaching a vast audience via our company website, social media, print and internal meetings.
Strategic vision:
Our strategy involved drawing parallels between our work and groundbreaking industries like space exploration. This comparison underscores the complexity and scale of our challenges in developing life-saving medicines. We're not just navigating the human body but exploring infinite possibilities. The visual representation in our video conveys how BMS pushes boundaries in medicine, highlighting the vital role of our 34,000+ diverse employees in this journey. Our message is clear: BMS is committed to improving human health with a human touch.
At BMS, we commit to providing hope and transforming lives through science. Our team, comprising dreamers, thinkers, and doers, unites in the mission to conquer new heights in disease treatment. This video is a testament to our belief that every patient deserves access to life-saving treatments, and we proudly stand at the forefront of scientific innovation.
Employee feedback:
The response from our employees has been overwhelmingly positive. The video has inspired and profoundly moved many, bringing a sense of pride in being part of the BMS family. The feedback we've received emphasizes the impact and resonance of our mission and values, further affirming who we are at BMS.
Our invitation to you:
We invite you to watch our video and join us in pursuing medical innovation and compassionate care. As we continue to share our story, we amplify our impact to inspire a global audience.
Our metrics:
Endpoints has a UVM of 215K+
Bristol Myers debuts corporate brand 'anthem' film on digital social channels, celebrating its science and people.
Fierce Pharma has a UVM of 435K+
Nearly 50,000 video play requests since launched on BMS.com
Bristol Myers Squibb runs inspirational video taking a journey into our inner "space."
BMS’ first-ever TikTok ad campaign targeting millennial job seekers generated a
15.61% video view rate, more than 2x the industry benchmark
Our first multi-language YouTube ad campaign in English and Spanish generated above industry benchmark video view rates at
59% and 33%, respectively
LinkedIn videos resulted in a
20% completion rate, 400% higher